VODAFONE is one of the leading telecommunication companies in the world. 2014 Vodafone has bought the German television and internet provider Kabel Deutschland. Through the merger the new services needed to be integrated into the existing Vodafone design.
We are commissioned by Avantgarde to support the Vodafone creative department, based in Munich. Since 2015 we work together to make a smooth visual transition and push the new products into the existing Vodafone brand.
Our work includes creating layouts for print advertising media as a part of their direct marketing department. This is an ongoing process, but we are very happy to show the already implemented promotional material.
After a one-year transition process, the flyers appear consistently in a new design. The different products are classified with a combination of photographs and product images.
The redesign of the flyers convinces with a very clear and tidy arrangement. We created new price tables and icon-sets as a part of the new direct marketing guidelines.