We are very pleased that our work has been honored in NOVUM world of graphic design (01/15).
the brief: A new visual identity for a Munich based observatory. The identity consists poster, color, typography and a generative logo.
the IDEA: The positions and sizes of the letters are based on the solar system. The random arrangement and sizes of the characters are derived from the solar system and form the basic grid for the entire visual concept. Any logo can be generated for a specific date, which visualizes the current planet positions.